“Since we’re seeing a surge of consumer demand for caffeinated products in the industry, we wanted to leverage our expertise for making zero-calorie sparkling waters that consumers love with an added boost of caffeine. “We’re constantly working to expand our product offerings to meet consumer demand,” said Chris Hall, chief executive officer of Talking Rain Beverage Co. The 16-ounce cans are available in five flavors: Black Raspberry, Blue Raspberry, Triple Citrus, Strawberry Citrus and Orange Passionfruit. Featured in the Cool New Products Showcase, Sparkling Ice +Caffeine is the newest product line to be added to the brand’s portfolio. Sparkling Ice, a brand of Preston, Wash.-based Talking Rain Beverage Co., launched its first line of caffeinated products, Sparkling Ice +Caffeine, at the 2018 National Association of Convenience Stores Show, Oct. The brand is exploring multi-serve options as well for its Sparkling ICE line.You May Like: Snapple Tea Caffeine Sparkling Ice +caffeine Will Launch In January 2019 Sparkling ICE delivered on the zero sugar promise by reducing the juice content in the new formulation, the company said. In addition, the new design prominently features the 'zero sugar' claim, a transition from the original design’s 'zero calories ' call out. The brand has highlighted the fizzy aspect of the Sparkling ICE with a new design and updated logo (a three-dimensional cube highlighting fresh, real fruit) featured on each bottle, offering a stronger on-shelf visual impact. “We’re going to start getting loud about the natural colors and the natural flavors that will be the next big marketing push.”Īs a result of consumer feedback, Sparkling ICE has also developed a more modern and unified look, according to the company. “We haven’t really talked about the reformulation yet,” Hall said. The company has completed four years of research and development to replace synthetic colors with dyes from natural sources including fruit juice, vegetable juices, beta carotene, and paprika, to fall in line with current consumer avoidance of artificial ingredients. ‘Getting loud’ about natural colors, natural flavors, and new design “We’re in testing right now with Sparkling Ice + Caffeine in several cities across the US,” Hall added. Sparkling ICE + Caffeine will formally launch in October at the NACS show and distribute nationally in 2019. Sparkling ICE’s identifiable tall and slim PET bottles tend to topple over in a car cup holder, explained Hall, and the addition of 70mg of caffeine will help the brand compete against the functional benefits of energy drinks and RTD coffees. “The package (a 16-ounce can) is going to be something that’s a little more user friendly for someone on-the-go,” Hall said. Hall told FoodNavigator-USA the launch of Sparkling ICE + Caffeine stemmed from the company’s desire to create a caffeinated “immediate consumption solution” for consumers and to make a direct play into the $16bn energy and CSD category. Talking Rain employs approximately 400 employees, including 100 part-time workers. Hall’s vision for the company is to “ grow the business in a sustainable way so we can continue to be an independent organization,” in addition to building a team-oriented company culture. In his new role as CEO, Hall will be taking on marketing and enterprise responsibilities. Hall took over as CEO earlier this month after serving as the company’s COO in charge of the sales, operations, and supply chain teams. “The differentiation between us and soda is really the fruit and the basis being carbonated water.” “Our main competition is really two different types, it’s carbonated soft drinks and unsweetened sparkling water,” said newly appointed CEO of Talking Rain, Chris Hall. While not classified as a soda, but a flavored zero-calorie sparkling water, Sparkling ICE has been steadily taking market share from the diet carbonated soft drinks (CSDs) category following a brand overhaul in 2010. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients. Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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